THE MEDICI EFFECT
With a New Preface and Discussion Guide: What Elephants and Epidemics Can Teach Us About Innovation
By Frans Johansson
“One of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field.”
– Clayton M. Christensen, bestselling author of The Innovator’s Dilemma
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.
In his classic book, THE MEDICI EFFECT: What Elephants and Epidemics Can Teach Us About Innovation (Available March 7, 2017), now with a new preface, discussion guide, and a foreword by Harvard Business School professor Teresa Amabile, Frans Johansson shows how breakthrough ideas most often occur when we combine concepts from diverse fields and offers examples of how to turn the ideas we discover into ground-breaking innovations.
Through a compelling narrative, Johansson uses real world examples to illustrate first-hand, how diversity drives innovation. Since its original publication in 2004, Johansson has examined intersections in fields ranging from cooking, gaming, and music to neuroscience, mathematics and architecture, and has revolutionized the way that business leaders and professionals all over the world think about innovation. It has become a benchmark for evaluating innovation on a global scale, and is cited in the World Economic Forum’s Global Competitiveness Index. He’s worked with leading organizations such as Disney, Nike, Novartis, the United Nations, and the Federal Reserve to apply ideas from THE MEDICI EFFECT into practice. The book has received recognition in journals, articles, books, and research papers and is used in courses at top universities all over the world.
In an increasingly diverse and hyper-connected world, THE MEDICI EFFECT is even more applicable today than it was thirteen years ago. This timeless classic will help leaders innovate and break new ground by tearing down silos that inhibit creative thinking and encourage collaboration and inclusion of diverse perspectives.
About the author:
An entrepreneur, creative thinker, and acclaimed international speaker, Frans Johansson has lived all his life at the Intersection. Raised in Sweden by his Swedish father and African American/Cherokee mother and educated at Brown University and Harvard Business School, he has started a health-care business, a software company, a hedge fund, and an innovation firm. In addition to The Medici Effect, Johansson is the author of The Click Moment (2012). He is the founder and CEO of The Medici Group. Johansson lives in Brooklyn with his wife and two daughters.
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