There are some companies that have been on the cutting edge of design for decades, and it's always exciting when they can use my ideas to further their craft. For instance, Jason Mayden, Nike’s legendary top designer of the Air Jordan brand, drew inspiration from the place I call the Intersection. My firm eventually worked with Nike to create a customized 4-hour Medici Effect experience that inspired thousands at the company in over 40 countries. Many of these ideas were also incorporated into the creation of Blue Ribbon Studio, Nike’s design center.
IMAGE: Air Jordans by Nike