The idea quickly evolved into a book project. I started researching it in earnest through an independent study with the queen of creativity, Teresa Amabile, at the Harvard Business School. Actually writing the book took far longer than I ever imagined, but given my history with UrDraken I knew it could be done—even when it got really rough. At one point, I only had $2.45 cents in my bank account, along with mountains of debt. But THE MEDICI EFFECT finally got published.