Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to dinosaurs.
In THE MEDICI EFFECT, Frans Johansson takes us on a fascinating journey to THE INTERSECTION: a place where ideas and concepts from diverse industries, cultures, departments, and disciplines collide, ultimately igniting an explosion of ideas leading to extraordinary innovations. Breakthrough ideas are most often “intersectional” and occur when we bring concepts from one field into a new, unfamiliar territory. In the book, Frans further offers examples of how we can turn the ideas we discover into path-breaking innovations.
THE MEDICI EFFECT, translated into 18 languages, is the definitive book on how diversity drives innovation, and its influence around the world keeps accelerating.
Industry and Readership Accolades for The Medici Effect
Join the Conversation
Buy The Medici Effect
If you are interested in acquiring the rights for the book in your country, please contact Harvard Business School Press.