The Click Moment by Frans Johansson is the
definitive book on how to succeed when the rules are constantly changing: Harness
unpredictability into an opportunity.
In today’s market, the rules are changing so fast that formulas for success are disintegrating, and multi million-dollar insights can strike anybody, anywhere, at any time.
In short, randomness is taking over.
THE CLICK MOMENT is the first in-depth study of how randomness, serendipity and, yes, luck are the new normal. More than that, it is a compendium of 100% actionable information for how smart entrepreneurs, innovators and business leaders can set “bait” for their own click moments, notice them when they happen and harness their vast potential immediately.
If a good idea is a light bulb going off over your head, a true click moment is a supernova exploding at 100 billion degrees. Frans deciphers these miniature miracles, showing that success is random but randomness is ours to control.
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